Crème de la Crème is an independent title published annually by One World Publications. It is placed in the guest rooms of first-class hotels in Australia. Advertising space is limited, and highly sought-after, because Crème de la Crème provides very focussed access to the wealthy and discriminating travellers that stay in these exclusive and expensive properties. Advertisers know that they are reaching people who not only can afford the best things, but are willing to spend to do so.